Serein is a Welsh record label releasing ambient and experimental work. What appears to be a very minimal website on the surface is actually the culmination of months of work. Under the hood is a custom designed and built music player which allows all releases to be played in full and without interruption while browsing the site. We made a dynamic, ever changing header using a simple triangle motif, which users can interact with.

As each of the label’s releases is colour coded, we brought this element to the website by using a different colour highlight on each page of the discography and mixes section. This attribute also effects the header, where the accented colour is introduced. This makes for a very dynamic and engaging experience while using the site and sits very comfortably with the label’s forward-thinking and contemporary nature. Soon to come is an e-commerce section for the sale of physical and digital goods.

December 16, 2014