We’ve been using both Google Analytics and Adwords for quite some time, but only recently linked the two so that we can see our Adwords campaign data from within Analytics. This proved more difficult than we’d first anticipated. Since there’s not much info out there on how to do it properly, we thought we’d share the steps we took. We’ll start by showing you how to get Analytics installed on your WordPress site, after that, the process should be the same for any website. Read more…
Before beginning work on a new website, it is important to establish what the content will be, and how this content will be broken down. Separating information into relevant pages and sub-pages will begin to inform how the design and layout of your site should function; this is called a site-map. With this in place, we can start to formalise ideas regarding the look and feel of your site. You may already have some ideas taken from other websites you like, or you can provide a brief and we will present you with ideas. Read more…
There are a number of processes involved in designing and building high quality websites. While it’s important that websites are visually appealing, good web design principles go beyond the purely aesthetic. With such a wealth of information available at our fingertips, websites that go the extra mile in presenting that information clearly and consistently often mark the difference between positive and negative user experiences. Read more…