Search Engine Optimisation (SEO) is a process intended to improve a website’s ranking in search engine results. High ranking positions are desirable due to the increased visibility they provide, often leading to significant increases in site traffic.
Why is Search Engine Optimisation important?
Good design alone cannot guarantee visitors to your website,
search engine optimisation is important because it is a means of increasing the number of visitors to your site. The importance of SEO as an ongoing process cannot be stressed enough – it doesn’t matter how good your site looks if it can’t easily be found by potential visitors.
Considering the huge amount of competition on the internet, your business or e-commerce site will benefit measurably from a web design & development studio that understands and applies Search Engine Optimisation (SEO) techniques throughout development. We also highly recommend that SEO is performed as part of an ongoing process of refinement.
How we can help:
At rootsy, SEO is a fundamental part of every step of the design & build of your website, from discussions about your first brief to managing long-term SEO campaigns after the website launch.
We will never use underhand ‘black hat’ tactics to trick search engines into ranking your site highly (this can lead to your site being blacklisted from search results, a disaster for a budding new website) and will always keep up to date with current SEO guidelines.
Our ongoing SEO services include:
- The study and refinement of page markup – improving the way your pages are ‘read’ by search engines
- Identifying important key words and phrases
- Increasing the density of key words and phrases on your site
- General copy-writing specific to improving SEO (e.g. maintaining your site’s blog)
- Increasing the number and quality of internal, outbound and incoming links
- The analysis of your site’s statistics and competitors websites to better understand your requirements
In addition to the services a web design agency can provide, there are also a number of things you can do to improve your site’s ranking:
- Provide meaningful content and well-written copy for your visitors
- Provide links to other sites where appropriate for more information or further reading
- Use headings and other typographical tools to highlight important words and phrases
- Choose a domain name that includes words relevant to the service you provide
- Make sensible use of social networking sites such as Facebook and Twitter
Whether your business is just starting out on the web or is already established, call us on 08448 707 806 or send us a message via our contact us page to see how we can help.