There are a number of processes involved in designing and building high quality websites. While it’s important that websites are visually appealing, good web design principles go beyond the purely aesthetic. With such a wealth of information available at our fingertips, websites that go the extra mile in presenting that information clearly and consistently often mark the difference between positive and negative user experiences.

Web users today are logging on from an increasingly diverse range of platforms. One of the challenges faced by web designers is producing content that can be enjoyed across a range of devices, whether a desktop computer, laptop or mobile phone and regardless of which web browser is being used.

Too often websites appear ‘broken’ to a user not using the latest version of their web browser, or to users with a preference for Apple computers over PCs.

“Good usability and accessibility is good design”

At rootsy we place as much importance on these factors as on establishing a strong visual identity. Good usability and accessibility is good design, this is why each website we produce is tested on several different computers during development and coded using strict web accessibility guidelines.

Our preference for well thought out and easy to navigate websites goes hand in hand with our passion for clean, modern web design, putting your content at the forefront.

See examples of our work or contact us today to see how we can help you get what you want out of your website.